Aziz Kaddan, one of the co-founders of Myndlift, didn’t flinch when asked in front of an audience at the recent BrainTech conference in Tel Aviv how he plans to go up against the better-funded American companies with his alternative non-drug treatment for attention deficit disorder (ADD) and attention deficit hyperactivity disorder (ADHD).

Myndlift uses neurofeedback, also known as electroencephalographic (EEG) biofeedback, to train the brain to focus. It’s a computer-based technique developed and tested by NASA to improve attention, focus, and learning. Kaddan, the 22-year-old phenom taking Israel’s brain-tech world by storm, knows the path to changing hyperactivity treatment is a tough one, but he’s positive his app-based, wearable neurofeedback solution, coupled with specially tailored mobile games that only work through concentration, can increase attention levels with just 10 minutes of play time a day.

“I know that I have a product that has a value to a lot of people,” he said, from his co-working space for high-tech entrepreneurship and innovation at Tel Aviv’s public library. Myndlift’s idea is to get sufferers of ADD and ADHD off medications like Ritalin, which suppresses appetite and has other negative side effects, and help them focus their minds using a mobile app, neurofeedback, and a brain-sensing wearable technology.

“Myndlift brings personalized neurofeedback training to mobile, making it easier for people with hyperactivity, professionals in demanding careers, students, athletes and anyone concerned about brain fitness to improve concentration abilities effectively without prescription drugs, inconvenience to visit specialized clinics and huge bills, thus saving thousands of dollars and tens of commuting hours,” according to the company’s elevator pitch. (via Israel21c)

[Photo: BrainTech / YouTube ]