Israeli-made television formats are once again a hot ticket at MIPCOM, the annual entertainment and TV market held in Cannes every October. Turkey, Italy, Germany, France, Sweden and Spain have all signed deals for new original Israeli game shows and reality formats.

Armoza has signed four deals for their new and recently launched prime time show The People’s Choice with Endemol Turkey, Germany’s Tresor TV Produktions, Italy’s Sony-owned Toro and Sweden’s Elk Productions. The People’s Choice entertainment format was developed in partnership with TF1 France.

“We know that it’s getting harder to keep viewers at their screens, and The People’s Choice addresses this broadcaster need by taking audience engagement to the next level in a live interactive TV event where the viewers create the content in a fun, quick and simple way,” said Avi Armoza, CEO of Armoza Formats.

Shine France picked up Help! I Can’t Cook! from Keshet International. The show features 10 celebrities who are self-proclaimed flops in the kitchen and who have to spend three weeks at a culinary institute. The show recently proved to be the second highest-rated launch for a reality series ever in Israel (after Rising Star), pulling in a record 46.2 percent audience share. “The culinary competition is definitely a genre that we know very well at Shine France. Help! I Can’t Cook! fits into the DNA of our programming perfectly: a great quality entertainment show combined with ‘feel-good TV’. We look forward to working on the project,” said Thierry Lachkar, CEO of Shine France.

And Israel’s Studio Glam sold a new game show format, 300 Second Ride to Endemol Spain. The show allots players 300 seconds to answer eight questions in order to win a monetary prize. (via Israel21c)

[Photo: Deadline Hollywood / YouTube]